Why Your Ad Creative Testing Process Is Costing You 10x More Than It Should
You’re burning $90 of every $100 you spend on creative testing.
Here’s the receipt: panel recruitment, facility rentals, participant incentives, project management, data analysis, weeks of waiting. One traditional study costs $15,000 minimum. You need ten studies to validate a campaign. That’s $150,000 before you even buy media.
The Hidden Cost Breakdown
- Panel recruitment: $6,000
- Facility & incentives: $4,000
- Project management: $3,000
- Analysis & reporting: $2,000
- Total per study: $15,000
But the real cost? Time. Six weeks from brief to insights while competitors launch and scale.
The 10x Cheaper Alternative
Kettio tests the same concepts for $150 per study. Same methodology. Better data. Instant results.
One DTC brand switched from panels to synthetic testing. They now run 50 studies for what one panel used to cost. Their creative win rate jumped from 30% to 78%.
What You Actually Pay For
Traditional panels charge for logistics—finding people, scheduling sessions, buying pizza. Kettio charges for insights. Nothing else.
Upload your creative. Define your audience. Get validated results in minutes. No facilities. No incentives. No waiting.
The Scaling Problem
Need to test 200 concepts across 5 audiences? Traditional cost: $1.5 million. Kettio cost: $15,000. Time saved: 6 months.
Your CFO will ask why you didn’t switch sooner.
Accuracy That Pays For Itself
Synthetic audiences predict real campaign performance with 92% accuracy. One retailer validated this by running parallel tests for a year. They saved $400,000 in testing costs and increased ROAS by 35%.
The Math Is Brutal
Old way: $15,000 per study, 6-week wait
New way: $150 per study, 5-minute wait
ROI improvement: 9,900%
Your Choice
Keep paying 100x markup for logistics and waiting. Or pay for insights and win.
Every day you delay costs another $15,000. Every competitor who switches gets 6 weeks ahead.