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SSR (Simulated Survey Response) renders audience-specific reactions before scoring. Kettio does not simply ask a model for a rating; it creates behavioral responses for the selected audience and objective, converts those responses into score distributions, and uses the resulting evidence to rank creatives.

Kettio achieves 90% of the reliability of traditional consumer research panels. A single consumer panel study costs $5,000-$15,000 and takes 2-4 weeks. Kettio delivers the same caliber of insight in under 60 seconds.

Creative teams at agencies, SMBs, and brands that run paid advertising. If you spend money on ad creatives and want to know which one will win before you launch, Kettio is for you. Creative directors, performance marketers, and agency owners are our most active users.

Most AI ad tools generate creatives. Kettio tests them. Instead of producing more ads, Kettio evaluates your existing creative through a structured response-rendering and scoring system, then shows which asset is most likely to win with your specific audience.

No. A ranking run separates the audience, objective, media, platform, and copy layer, renders the audience response, transforms that response into calibrated score evidence, and records confidence metadata. The written rationale explains the score; it is not the score itself.

Yes, and we encourage it. Send us two ads where you already know the winner from a real A/B test. Kettio will predict which one won without knowing the answer. It's the fastest way to see the accuracy for yourself.

No. Kettio gives your creative team superpowers. Designers still create the work. Kettio tells them which direction to double down on and why. It eliminates the guesswork, not the creativity.