For high-volume creative teams

Know which ads
deserve spend
before they go live.

Ad A
Ad B
Ranked for your conversion goal
Variant A leads the batch.
Ranked for this buyer before media spend.
Batch decision ready — ship the strongest work into live testing.
The message+39% lift
A
leads
B
The visual+28% lift
A
leads
B
Would convert+45% lift
A
leads
B

For high-volume creative operations

Built for teams that ship thousands of ads.

The decision layer between production and media: rank the batch, cut weak work, and launch a stronger shortlist.

01 / Batch in

Bring the creative and the campaign context.

Bring a 50–200 creative pilot with the audience, objective, asset IDs, and copy attached. We map your taxonomy during setup.

02 / Conversion signal

Rank for the outcome you are buying.

Choose purchase intent, conversion potential, CTR, or trust. Kettio returns a relative rank, rationale, and confidence signal.

03 / Launch shortlist

Cut weak work before it reaches media.

Hold the bottom of the batch and concentrate live spend on the strongest shortlist. Meta remains the final proof.

04 / Workflow out

Put the decision back into your pipeline.

Score up to 20 images per API request and send structured JSON back to the sheet or system your team already uses.

Calibration starts with your truth.

We rank past creative blind, then compare the result with purchases, CPA, ROAS, or qualified leads—before Kettio enters production.

How it works

From creative batch to launch shortlist.

Bring the work your team already produced. Attach the buyer, platform, and goal; Kettio ranks what deserves spend and explains the decision.

Step 01

Connect your stack

Bring in creative without losing the campaign context around it.

Meta
Google
TikTok
Instagram
Pinterest
Shopify
Canva
Figma
Notion

Step 02

Define the audience

Choose the persona, segment, or vertical you actually buy against.

Men's Performance Seekers

Ages 35-44

Men's Performance Seekers

Nurse Weight Loss

Ages 25-34

Nurse Weight Loss

Senior Weight Management

Ages 65+

Senior Weight Management

Affordable Rx Seekers

Ages 35-44

Affordable Rx Seekers

GLP-1 Weight Loss Seekers

Ages 25-34

GLP-1 Weight Loss Seekers

MidWestern Men Americans

Ages 45-54

MidWestern Men Americans

Priya

Ages 25-34

Priya

Marcus

Ages 25-34

Marcus

Millennial DTC Skincare

Ages 25-34

Millennial DTC Skincare

Tripod Purchasers

Ages 18-24

Tripod Purchasers

Office & WFH Workers

Mixed

Office & WFH Workers

Olivia

Mixed

Olivia

Expensive Home Owners

Mixed

Expensive Home Owners

Men's Performance Seekers

Ages 35-44

Men's Performance Seekers

Nurse Weight Loss

Ages 25-34

Nurse Weight Loss

Senior Weight Management

Ages 65+

Senior Weight Management

Affordable Rx Seekers

Ages 35-44

Affordable Rx Seekers

GLP-1 Weight Loss Seekers

Ages 25-34

GLP-1 Weight Loss Seekers

MidWestern Men Americans

Ages 45-54

MidWestern Men Americans

Priya

Ages 25-34

Priya

Marcus

Ages 25-34

Marcus

Millennial DTC Skincare

Ages 25-34

Millennial DTC Skincare

Tripod Purchasers

Ages 18-24

Tripod Purchasers

Office & WFH Workers

Mixed

Office & WFH Workers

Olivia

Mixed

Olivia

Expensive Home Owners

Mixed

Expensive Home Owners

Expensive Home Owners

Mixed

Expensive Home Owners

Olivia

Mixed

Olivia

Office & WFH Workers

Mixed

Office & WFH Workers

Tripod Purchasers

Ages 18-24

Tripod Purchasers

Millennial DTC Skincare

Ages 25-34

Millennial DTC Skincare

Marcus

Ages 25-34

Marcus

Priya

Ages 25-34

Priya

MidWestern Men Americans

Ages 45-54

MidWestern Men Americans

GLP-1 Weight Loss Seekers

Ages 25-34

GLP-1 Weight Loss Seekers

Affordable Rx Seekers

Ages 35-44

Affordable Rx Seekers

Senior Weight Management

Ages 65+

Senior Weight Management

Nurse Weight Loss

Ages 25-34

Nurse Weight Loss

Men's Performance Seekers

Ages 35-44

Men's Performance Seekers

Expensive Home Owners

Mixed

Expensive Home Owners

Olivia

Mixed

Olivia

Office & WFH Workers

Mixed

Office & WFH Workers

Tripod Purchasers

Ages 18-24

Tripod Purchasers

Millennial DTC Skincare

Ages 25-34

Millennial DTC Skincare

Marcus

Ages 25-34

Marcus

Priya

Ages 25-34

Priya

MidWestern Men Americans

Ages 45-54

MidWestern Men Americans

GLP-1 Weight Loss Seekers

Ages 25-34

GLP-1 Weight Loss Seekers

Affordable Rx Seekers

Ages 35-44

Affordable Rx Seekers

Senior Weight Management

Ages 65+

Senior Weight Management

Nurse Weight Loss

Ages 25-34

Nurse Weight Loss

Men's Performance Seekers

Ages 35-44

Men's Performance Seekers

Step 03

Set platform and conversion goal

Rank for purchase intent, conversion potential, CTR, or trust.

Platform: Meta
Objective: Traffic

Step 04

Rank the batch

See which creatives deserve launch, which should wait, and why.

WinnerVariant A
Interested
Variant B
On the fence

Step 05

Refine the winner

Turn the winning direction into a stronger launch variant, then send the decision back into your workflow.

Winning directionTurn the signal into the next ad.
Building variant
Winning Hydro Flask bedroom creative
Selected winner8.4
Refined Hydro Flask outdoor-use creative
Context variant9.1
Re-ranking against the same buyerPreserving the winning hook.
8.4
9.1

Score for the channels you run

Amazon Sponsored Brands
Meta Advantage+ Shopping
YouTube Video Ads
Instagram Reels Ads
Facebook Dynamic Ads
TikTok Spark Ads
Reddit Promoted Posts
Pinterest Shopping Pins
Shopify Product Listings
Amazon Sponsored Brands
Meta Advantage+ Shopping
YouTube Video Ads
Instagram Reels Ads
Facebook Dynamic Ads
TikTok Spark Ads
Reddit Promoted Posts
Pinterest Shopping Pins
Shopify Product Listings
Side-by-Side Comparison
Scarlett Johansson Lip Oasis product creative — Winner
Scarlett Johansson InStyle editorial creative — Runner-up
Lip Oasis Adleans in
Olivia
the hydration claim makes the benefit super clear
this feels polished and actually product-focused
InStyle Editorialpulls back
Olivia
she looks great but I’m not sure what’s being sold
this feels more like an article than an ad
We askedOliviaOliviaonTikTokif this was
·Manicured Handswon

How Kettio reads your buyer

Not a chatbot guess. A real read on your buyer.

The method is the trust layer: render how your buyer reacts, pin down exactly where that lands on the scale, then surface the winner — and the line where they hesitate.

01 The read

We put your ad in front of your buyer.

Kettio renders how your specific buyer reacts in context — audience, platform, objective, image, video, and the optional ad-copy layer.

02 Image, copy, full ad

We read the visual, the copy, and the full ad separately.

Kettio knows whether it is reading the image alone, the copy alone, or the full deployed package — so hidden copy never leaks into a visual-only read.

03 Where they land

Their reaction becomes a place on the scale.

Each reaction is normalized, embedded, and compared against objective-specific anchor banks — so you see exactly where your buyer lands, not a vibe.

04 What wins, and where it hesitates

The winner is the one your buyer actually leans toward.

Kettio weighs the margin, records confidence, and flags the close calls — instead of pretending every read is equally certain.

Abstract audience cognition model illustration

Benchmarks

Built to win before launch.

77.5%

matched real buyer behavior

Kettio reads image, copy, and the full ad separately — so your budget backs the creative your buyer actually leans toward, not the one you guessed.

Imagevisual pull
Copyhook + claim
Image + copyfinal winner

Accuracy over time

How often Kettio matched what real buyers did

0%30%60%90%Apr 1Apr 15May 1May 1351.1%+7.3 pts58.4%+19.1 pts77.5%Kettio winner calls

Pricing by creative volume

Start with two ads. Scale to thousands.

Self-serve subscriptions for individuals and small DTC teams. A custom validation pilot for agencies that need batch scoring, API workflow, and proof on their own account data.

Have thousands of Meta outcomes?

Make Kettio prove it can find your winners before it enters the workflow.

Run back-test
Starter
For individuals
$29.99

/ month

For individuals & small teams

  • 100 unique ads predicted
  • 10 audience creations
  • 50 ad creation credits
  • Full demographic selection
  • Facebook & Meta ad library
Get Started
Professional
Recommended
$139

/ month

For DTC brands and lean growth teams

  • 500 unique ads predicted
  • Unlimited audience creations
  • 500 ad creation credits
  • Qualitative feedback extraction
  • Full demographic selection
  • Facebook & Meta ad library
  • API access & priority support
Get Started
Growth Partner
Founding Pilots
Custom

tailored to your goals

For agencies and multi-brand performance teams

  • Blind historical Meta back-test
  • Batch scoring through the Ranking API
  • Campaign taxonomy and metadata mapping
  • Blind comparison to purchase, CPA, or ROAS
  • Workflow and calibration plan
Apply for pilot

Prove it on your own ads

Make Kettio earn its place in your workflow.

Give us past creative and hold back the outcomes. We rank the batch blind, compare against the real purchase, CPA, or ROAS results, and show you whether the signal is strong enough to use.

FAQ

Frequently asked questions

The questions high-volume creative teams ask before putting a model in the launch workflow.

Kettio pre-scores ad creative for a specific audience, platform, and campaign goal. It returns a relative ranking, rationale, and confidence signal so you can cut weak work and concentrate live media on the strongest creative.

Kettio can rank for purchase intent and conversion potential, not only attention or engagement. The output is a directional winner signal—not a promise of an exact CPA or ROAS. Use it to decide what deserves live testing; use the ad platform to verify the final behavioral outcome.

Yes. In a blind back-test, Kettio ranks past creatives without seeing spend, purchases, CPA, ROAS, CTR, or the winner labels. We then compare the ranking with your known outcomes so you can judge the signal on your own brands before adopting it.

That starts with the blind back-test. If you have enough clean creative, spend, and outcome data, a founding pilot can scope account-specific calibration around the patterns that actually matter for your portfolio. This is a pilot workflow, not an automatic self-serve training switch.

Images are batch-ready through the Ranking API, which accepts up to 20 images per request and 60 scoring evaluations per minute per API key. Larger image batches can be orchestrated across requests. High-volume video ingestion and turnaround are scoped with founding pilots while the dedicated bulk-video workflow is productionized.

Yes through the Ranking API: it returns structured JSON with asset IDs, rank, score, rationale, and confidence data. The request also accepts audience, goal, platform, and ad-copy context. Founding pilots map your concept, persona, angle, and vertical taxonomy into the handoff your team uses.

Individuals and small DTC teams can use the $29.99 or $139 monthly subscriptions. Agencies, multi-brand groups, and teams producing hundreds or thousands of creatives use a custom pilot based on validation scope, throughput, video needs, API workflow, and calibration requirements.

No. Kettio changes the order of operations. Your creative team still makes the work, and live media still provides the final truth. Kettio helps the team remove the obvious losers first, learn why the strongest work wins, and spend the test budget on a smaller, better shortlist.