The Problem
Creative Testing Is Broken
Agencies waste weeks and tens of thousands of dollars on research that arrives too late to matter.
$15K+
Average cost of a single focus group study
Traditional panels cost $15,000 per round. Most agencies run 3-4 rounds per campaign.
6 weeks
Average turnaround for panel research
By the time results arrive, the campaign window has closed and competitors have launched.
3-5
Variants tested per cycle
Budget constraints force you to pick favorites before testing. The best creative might never get seen.
How It Works
Three Steps to Validated Creative
Step 01
Upload your creative variants
Drop in every concept your team has produced. Static images, video stills, different copy treatments. No limit on variants.
Step 02
Define the target audience
Build the exact audience your client is targeting. Age, platform behavior, price sensitivity, brand familiarity. Kettio grounds each persona in real behavioral data.
Step 03
Get ranked results in minutes
Kettio scores every variant against your audience using grounded synthetic evaluation. You get a ranked list, win probabilities, and written rationales explaining why each creative won or lost.
Why Agencies Choose Kettio
Creative intelligence, not creative guesswork
Get the insight without the invoice
Traditional focus groups cost $15K and take six weeks. Kettio delivers richer feedback in minutes. Our synthetic audiences don’t just score your creative—they write behavioral rationales explaining exactly why your 28-year-old skeptical browser paused on one ad and scrolled past another.
- Written rationales per audience segment, not just numbers
- Test unlimited variants—not the 3-5 your budget allows
- Results in minutes instead of weeks
< 5 min
Average time to results
Synthetic personas that actually work
Most AI audience tools paste a demographic profile into a prompt and call it simulation. Published research shows this approach fails—especially for the specific subgroups advertisers need most. Kettio grounds every audience in real behavioral data before generating a single response.
- Validated against real-world consumer response patterns
- Platform-specific behavioral calibration (TikTok vs. Instagram vs. Meta)
- Honest about what the model can and cannot simulate
70.3%
Pairwise prediction accuracy
Test every variant, not just the safe ones
When testing costs $15K per round, you only test what the team already agrees on. The bold ideas die in the deck. With Kettio, test everything. The weird concept. The risky headline. The variant nobody thinks will win. Let the data decide.
- No per-variant cost—test 5 or 50 for the same price
- Compare across audience segments simultaneously
- Catch losers before they eat your client’s media budget
50+
Variants tested per session
0%
Pairwise accuracy on
click-through prediction
0 min
Average time from upload
to ranked results
0%
Cost reduction vs.
traditional focus groups
Head to Head
Kettio vs. Traditional Panels
Use Cases
Built for how agencies actually work
Campaign preflight
Test every concept before presenting to the client. Walk into the room with data, not opinions.
Rapid iteration
Client wants changes? Revise, retest, and validate in the same meeting. No waiting for another panel round.
Multi-platform optimization
Score the same creative against TikTok shoppers, Instagram browsers, and Meta feed scrollers simultaneously.
New client pitches
Audit a prospect’s existing creative before the pitch. Show them what’s working and what’s not with data.
FAQ
Common questions
Get Started
Your clients deserve tested creative
Stop presenting work you haven't validated. Kettio gives your team the data to back every creative recommendation.