Average cost of a single focus group study
Traditional panels cost $15,000 per round. Most agencies run 3-4 rounds per campaign.
For agencies
Decide what deserves spend before client launch.
Rank comparable creative for a client buyer and conversion goal. Launch a smaller shortlist, then validate it against real outcomes.
Client batchRanked shortlist
The problem
Creative testing is broken.
Agencies waste weeks and tens of thousands of dollars on research that arrives too late to matter.
Average turnaround for panel research
By the time results arrive, the campaign window has closed and competitors have launched.
Variants tested per cycle
Budget constraints force you to pick favorites before testing. The best creative might never get seen.
How it works
Three steps to validated creative.
01
Upload your creative variants
Drop in every concept your team has produced. Static images, video stills, different copy treatments. No limit on variants.
02
Define the target audience
Build the exact audience your client is targeting. Age, platform behavior, price sensitivity, brand familiarity. Kettio grounds each persona in real behavioral data.
03
Get ranked results in minutes
Kettio evaluates every comparable variant for the same audience and goal. You get a ranked shortlist, confidence signals, and written rationale explaining what deserves a live test.
Why agencies choose Kettio
Creative intelligence, not creative guesswork.
Get the insight without the invoice
Traditional focus groups can take weeks. Kettio returns a directional ranking and written buyer-specific rationale in minutes, so teams can narrow the batch before spending on live validation.
- Written rationales per audience segment, not just numbers
- Test unlimited variants—not the 3-5 your budget allows
- Results in minutes instead of weeks
< 5 min
Average time to results
Buyer-specific rationale
Most AI audience tools paste a demographic profile into a prompt and call it simulation. Published research shows this approach fails—especially for the specific subgroups advertisers need most. Kettio grounds every audience in real behavioral data before generating a single response.
- Validated against real-world consumer response patterns
- Platform-specific behavioral calibration (TikTok vs. Instagram vs. Meta)
- Honest about what the model can and cannot simulate
Ranked
Directional shortlist
Test every variant, not just the safe ones
When testing costs $15K per round, you only test what the team already agrees on. The bold ideas die in the deck. With Kettio, test everything. The weird concept. The risky headline. The variant nobody thinks will win. Let the data decide.
- No per-variant cost—test 5 or 50 for the same price
- Compare across audience segments simultaneously
- Catch losers before they eat your client’s media budget
50+
Variants tested per session
Head to head
Kettio vs. traditional panels.
| Kettio | Traditional | |
|---|---|---|
| Time to results | Under 5 minutes | 3-6 weeks |
| Cost per study | Included in plan | $15,000+ |
| Variants tested | Unlimited | 3-5 per round |
| Audience segments | Unlimited, simultaneous | 1-2 per study |
| Written rationales | Per variant, per segment | Summary report only |
| Platform-specific scoring | TikTok, Meta, Instagram | Not available |
| Iteration speed | Test → iterate → retest same day | New round = new budget |
Use cases
Built for how agencies actually work.
Campaign preflight
Test every concept before presenting to the client. Walk into the room with data, not opinions.
Rapid iteration
Client wants changes? Revise, retest, and validate in the same meeting. No waiting for another panel round.
Multi-platform optimization
Score the same creative against TikTok shoppers, Instagram browsers, and Meta feed scrollers simultaneously.
New client pitches
Audit a prospect’s existing creative before the pitch. Show them what’s working and what’s not with data.
Get started
Your clients deserve tested creative.
Stop presenting work you haven't validated. Kettio gives your team the data to back every creative recommendation.
Test Your First Creative Free- Top 2Shortlist to send into live media testing
- 5 minAverage time from upload to ranked results
- 90%Cost reduction vs. traditional focus groups
FAQ
Common questions.
ChatGPT uses generic persona prompting—paste in demographics, ask for an opinion. Published research shows this approach systematically fails, especially for specific demographic subgroups. Kettio grounds every audience in real behavioral data, uses multi-voter aggregation via Bradley-Terry models, and scores in embedding space rather than relying on the model’s raw output.
Yes. Export ranked results with rationales as a formatted report. The output is designed to be presentation-ready for client review meetings.
Kettio supports platform-specific behavioral calibration for TikTok, Instagram, Meta (Facebook), and general display. Each platform has its own behavioral heuristics that align scoring with real platform behavior patterns.
Kettio is a directional prioritization layer, not a CPA, ROAS, or purchase guarantee. We publish each benchmark with its exact definition and evidence boundary on our methodology page, and we treat live media as the final behavioral proof.
Yes. Agency plans include unlimited team seats, higher volume limits, and priority support. Contact us at spencer@kettio.com for agency-specific pricing.