Decide What Deserves Spend Before Client Launch

$15K+

Average cost of a single focus group study

Traditional panels cost $15,000 per round. Most agencies run 3-4 rounds per campaign.

6 weeks

Average turnaround for panel research

By the time results arrive, the campaign window has closed and competitors have launched.

3-5

Variants tested per cycle

Budget constraints force you to pick favorites before testing. The best creative might never get seen.

Step 01

Upload your creative variants

Drop in every concept your team has produced. Static images, video stills, different copy treatments. No limit on variants.

Step 02

Define the target audience

Build the exact audience your client is targeting. Age, platform behavior, price sensitivity, brand familiarity. Kettio grounds each persona in real behavioral data.

Step 03

Get ranked results in minutes

Kettio evaluates every comparable variant for the same audience and goal. You get a ranked shortlist, confidence signals, and written rationale explaining what deserves a live test.

Get the insight without the invoice

Traditional focus groups can take weeks. Kettio returns a directional ranking and written buyer-specific rationale in minutes, so teams can narrow the batch before spending on live validation.

• Written rationales per audience segment, not just numbers
• Test unlimited variants—not the 3-5 your budget allows
• Results in minutes instead of weeks

Buyer-specific rationale

Most AI audience tools paste a demographic profile into a prompt and call it simulation. Published research shows this approach fails—especially for the specific subgroups advertisers need most. Kettio grounds every audience in real behavioral data before generating a single response.

• Validated against real-world consumer response patterns
• Platform-specific behavioral calibration (TikTok vs. Instagram vs. Meta)
• Honest about what the model can and cannot simulate

Test every variant, not just the safe ones

When testing costs $15K per round, you only test what the team already agrees on. The bold ideas die in the deck. With Kettio, test everything. The weird concept. The risky headline. The variant nobody thinks will win. Let the data decide.

• No per-variant cost—test 5 or 50 for the same price
• Compare across audience segments simultaneously
• Catch losers before they eat your client’s media budget

Campaign preflight

Test every concept before presenting to the client. Walk into the room with data, not opinions.

Rapid iteration

Client wants changes? Revise, retest, and validate in the same meeting. No waiting for another panel round.

Multi-platform optimization

Score the same creative against TikTok shoppers, Instagram browsers, and Meta feed scrollers simultaneously.

New client pitches

Audit a prospect’s existing creative before the pitch. Show them what’s working and what’s not with data.

ChatGPT uses generic persona prompting—paste in demographics, ask for an opinion. Published research shows this approach systematically fails, especially for specific demographic subgroups. Kettio grounds every audience in real behavioral data, uses multi-voter aggregation via Bradley-Terry models, and scores in embedding space rather than relying on the model’s raw output.

Yes. Export ranked results with rationales as a formatted report. The output is designed to be presentation-ready for client review meetings.

Kettio supports platform-specific behavioral calibration for TikTok, Instagram, Meta (Facebook), and general display. Each platform has its own behavioral heuristics that align scoring with real platform behavior patterns.

Kettio is a directional prioritization layer, not a CPA, ROAS, or purchase guarantee. We publish each benchmark with its exact definition and evidence boundary on our methodology page, and we treat live media as the final behavioral proof.

Yes. Agency plans include unlimited team seats, higher volume limits, and priority support. Contact us at spencer@kettio.com for agency-specific pricing.