AI vs. Consumer Panels: Stop Waiting Weeks for Data You Can Get in Minutes
Consumer panels take three weeks to recruit. Three more to field. Another to analyze. By the time your report arrives, the campaign window has passed.
Kettio delivers the same insights in under five minutes.
The Old Way: Slow, Expensive, Incomplete
Traditional panels cost $15,000 per study. You get 200 responses from whoever’s available. Want to test a new demographic? Book another study. Wait another month.
One CPG brand spent $45,000 testing three creative concepts. Their panel took six weeks. Competitors launched first.
The Kettio Way: Instant, Precise, Unlimited
Upload your creative. Define your audience—moms in suburbs, Gen Z gamers, luxury buyers. Our synthetic personas match them exactly. Get 1,000 responses in minutes.
Test Tuesday morning. Iterate by lunch. Launch Wednesday.
Head-to-Head Results
We compared Kettio’s synthetic audiences against traditional panels for 50 campaigns:
- Purchase intent predictions: 92% accuracy
- Creative ranking: 89% match
- Cost: 95% less
- Speed: 1,000x faster
One retailer tested holiday ads both ways. Kettio identified the winning creative in four minutes. Their panel study confirmed it six weeks later—after the season ended.
What You Actually Get
Traditional panels give you numbers. Kettio gives you answers:
- “The price seems too high for my budget”
- “I don’t trust brands that use stock photos”
- “The headline speaks directly to my problem”
Real feedback from synthetic people who think like your customers.
The Choice Is Simple
Keep paying thousands for data that arrives too late. Or test instantly, iterate constantly, and launch campaigns that actually work.
Your competitors are already moving faster. The question isn’t whether to use AI. It’s whether you can afford not to.