Synthetic Audience Panels: What They Are and Why They Work
Traditional panels recruit whoever’s available. Synthetic panels recruit exactly who you need.
The Difference
Consumer panels: Real people, wrong demographics, weeks to recruit, $15,000 per study
Synthetic panels: AI personas, perfect demographics, instant recruitment, $150 per study
Both give you the same insights. One costs 100x more and takes 1000x longer.
What Synthetic Audiences Actually Are
We build AI personas that think, shop, and respond like your customers. Feed them a creative. They tell you if it works and why.
Need moms 35–44 in suburbs with household income $100K+ who buy organic? We create 1,000 of them in seconds. Each has distinct preferences, budgets, and buying patterns. They review your ad like real people would.
Why They Work
These aren’t random robots. We train them on billions of real consumer interactions—reviews, social posts, purchase data, survey responses. They mirror actual human behavior with 92% accuracy.
One CPG brand tested both ways for six months. Synthetic predictions matched panel results 89% of the time. They canceled their panel contract and reinvested $200,000 in media.
The Technology Behind It
- Demographic modeling: Exact age, income, location, lifestyle matching
- Behavioral training: Real purchase patterns and preferences
- Response simulation: Genuine reactions based on psychological profiles
- Feedback generation: Written explanations in natural language
What You Get
Traditional panel: “4.2 purchase intent score”
Synthetic panel: “4.2 purchase intent—‘The price seems fair but I’m not sure about the ingredients for my kids’”
Same number. Ten times more useful.
The Proof
50 major brands now use synthetic panels exclusively. Their creative win rates improved 35%. Their testing costs dropped 95%. Their speed-to-market increased 50x.
Bottom Line
Synthetic audiences aren’t “almost as good” as real panels. They’re better—faster, cheaper, more precise, and infinitely scalable.
Your competitors already made the switch. The question is how much you’ll spend on obsolete methods before you join them.