Free AI Ad Analyzer

Know which ads to scale before you spend.

Upload two static ads, choose your buyer, and get a quick prediction with clear next steps. No signup or credit card.

10 free credits on signup
No credit card required
30-second results
Built for DTC ecommerce

Score for the channels you run

Amazon Sponsored Brands
Meta Advantage+ Shopping
YouTube Video Ads
Instagram Reels Ads
Facebook Dynamic Ads
TikTok Spark Ads
Reddit Promoted Posts
Pinterest Shopping Pins
Shopify Product Listings
Amazon Sponsored Brands
Meta Advantage+ Shopping
YouTube Video Ads
Instagram Reels Ads
Facebook Dynamic Ads
TikTok Spark Ads
Reddit Promoted Posts
Pinterest Shopping Pins
Shopify Product Listings

What you get free

A real second opinion on your ad — before you spend a dollar.

Most ad testing requires you to launch the ad, burn budget, and wait two weeks for statistical significance. Kettio’s free ad analyzer flips that. Upload two creatives and a simulated buyer persona reads them, reacts in plain English, and tells you which one would convert — in under 30 seconds. No spend, no waiting, no guessing.

The free tier covers the most common DTC ecommerce ad formats: Meta feed images, TikTok in-feed, Google Display, LinkedIn single image, Amazon Sponsored Brands, Reddit Promoted Posts, and Pinterest Standard Pins. Pick your platform, pick the objective (Sales, Engagement, Awareness, Traffic, etc.), and pick the persona reacting.

When you create a free account you get 10 free credits to keep running ranked simulations — plus unlock copy testing (score image + headline + CTA together), custom audiences built from your real buyer profile, and saved run history.

Why it’s different

Calibrated against real CTR. Not vibes.

Every other “AI ad analyzer” outputs a vague score from a single model with no validation. Kettio’s scoring engine — SSR, short for Silicon Survey Ranking — runs a two-model ensemble (Flash + Haiku) for each ad, embeds each generated reaction with text-embedding-3-large, and compares each embedding against anchor reference texts on a 1–5 scale.

The result is a calibrated score with a confidence label — not a hallucinated number. We’ve validated SSR against the University of Washington ad-perception survey (ρ=0.775, n=160), the ADS-16 benchmark, and the CreativeRanking real-CTR panel. That’s why the conviction chip on your result is honest about how decisive the call is.

The methodology section below covers the full anti-SDR (social desirability) framing, generator temperatures, and anchor calibration approach. If you want the deep-dive, read on — if you just want to test an ad, scroll up.

How it works

How Kettio predicts which ad is stronger.

You provide the competing ads, the buyer, and the goal. Kettio simulates likely buyer responses, compares every ad on the same scale, and returns a directional winner before you spend.

01 Upload your ads

Add the ads you are choosing between.

Kettio compares like with like: static images, copy, or full ad packages. Each creative is evaluated separately so one ad cannot influence the read on another.

02 Choose the buyer and goal

Tell Kettio who you want to persuade.

Choose the platform, conversion goal, and buyer profile. Those choices determine the context and the question the simulated audience evaluates.

03 Simulate the response

Kettio models how that buyer is likely to react.

AI respondents modeled on your chosen buyer evaluate each ad independently. Their responses are compared with calibrated anchors and combined into a directional ranking.

04 Make the decision

Get a winner, the reasons, and clear next steps.

See which ad leads, why it leads, how confident the read is, and what to improve. Kettio flags close calls; live media remains the final proof.

Illustration of Kettio modeling audience reactions

How it works

From creative batch to launch shortlist.

Bring the work your team already produced. Attach the buyer, platform, and goal; Kettio ranks what deserves spend and explains the decision.

Step 01

Connect your stack

Bring in creative without losing the campaign context around it.

Meta
Google
TikTok
Instagram
Pinterest
Shopify
Canva
Figma
Notion

Step 02

Define the audience

Choose the persona, segment, or vertical you actually buy against.

Men's Performance Seekers

Ages 35-44

Men's Performance Seekers

Nurse Weight Loss

Ages 25-34

Nurse Weight Loss

Senior Weight Management

Ages 65+

Senior Weight Management

Affordable Rx Seekers

Ages 35-44

Affordable Rx Seekers

GLP-1 Weight Loss Seekers

Ages 25-34

GLP-1 Weight Loss Seekers

MidWestern Men Americans

Ages 45-54

MidWestern Men Americans

Priya

Ages 25-34

Priya

Marcus

Ages 25-34

Marcus

Millennial DTC Skincare

Ages 25-34

Millennial DTC Skincare

Tripod Purchasers

Ages 18-24

Tripod Purchasers

Office & WFH Workers

Mixed

Office & WFH Workers

Olivia

Mixed

Olivia

Expensive Home Owners

Mixed

Expensive Home Owners

Men's Performance Seekers

Ages 35-44

Men's Performance Seekers

Nurse Weight Loss

Ages 25-34

Nurse Weight Loss

Senior Weight Management

Ages 65+

Senior Weight Management

Affordable Rx Seekers

Ages 35-44

Affordable Rx Seekers

GLP-1 Weight Loss Seekers

Ages 25-34

GLP-1 Weight Loss Seekers

MidWestern Men Americans

Ages 45-54

MidWestern Men Americans

Priya

Ages 25-34

Priya

Marcus

Ages 25-34

Marcus

Millennial DTC Skincare

Ages 25-34

Millennial DTC Skincare

Tripod Purchasers

Ages 18-24

Tripod Purchasers

Office & WFH Workers

Mixed

Office & WFH Workers

Olivia

Mixed

Olivia

Expensive Home Owners

Mixed

Expensive Home Owners

Expensive Home Owners

Mixed

Expensive Home Owners

Olivia

Mixed

Olivia

Office & WFH Workers

Mixed

Office & WFH Workers

Tripod Purchasers

Ages 18-24

Tripod Purchasers

Millennial DTC Skincare

Ages 25-34

Millennial DTC Skincare

Marcus

Ages 25-34

Marcus

Priya

Ages 25-34

Priya

MidWestern Men Americans

Ages 45-54

MidWestern Men Americans

GLP-1 Weight Loss Seekers

Ages 25-34

GLP-1 Weight Loss Seekers

Affordable Rx Seekers

Ages 35-44

Affordable Rx Seekers

Senior Weight Management

Ages 65+

Senior Weight Management

Nurse Weight Loss

Ages 25-34

Nurse Weight Loss

Men's Performance Seekers

Ages 35-44

Men's Performance Seekers

Expensive Home Owners

Mixed

Expensive Home Owners

Olivia

Mixed

Olivia

Office & WFH Workers

Mixed

Office & WFH Workers

Tripod Purchasers

Ages 18-24

Tripod Purchasers

Millennial DTC Skincare

Ages 25-34

Millennial DTC Skincare

Marcus

Ages 25-34

Marcus

Priya

Ages 25-34

Priya

MidWestern Men Americans

Ages 45-54

MidWestern Men Americans

GLP-1 Weight Loss Seekers

Ages 25-34

GLP-1 Weight Loss Seekers

Affordable Rx Seekers

Ages 35-44

Affordable Rx Seekers

Senior Weight Management

Ages 65+

Senior Weight Management

Nurse Weight Loss

Ages 25-34

Nurse Weight Loss

Men's Performance Seekers

Ages 35-44

Men's Performance Seekers

Step 03

Set platform and conversion goal

Rank for purchase intent, conversion potential, CTR, or trust.

Platform: Meta
Objective: Traffic

Step 04

Rank the batch

See which creatives deserve launch, which should wait, and why.

WinnerVariant A
Interested
Variant B
On the fence

Step 05

Refine the winner

Turn the winning direction into a stronger launch variant, then send the decision back into your workflow.

Winning directionTurn the signal into the next ad.
Building variant
Winning Hydro Flask bedroom creative
Selected winner8.4
Refined Hydro Flask outdoor-use creative
Context variant9.1
Re-ranking against the same buyerPreserving the winning hook.
8.4
9.1

Frequently asked

Common questions about the free ad analyzer.

Yes. You can upload two static ads and get a prediction with no signup right at kettio.com/upload. When you create a free account you also get 10 free credits — no credit card required.

Kettio produces a directional ranking for a defined buyer, campaign goal, and comparable creative set. It does not guarantee CPA, ROAS, or purchases. Live media remains the final behavioral test. Our methodology page defines each benchmark and its evidence boundary.

The free tool ships with four pre-built buyer personas: Skeptical Millennial Browser, Loyal Boomer Ready to Buy, Gen Z Impulse Scroller, and Cautious Parent Researcher. Each persona reacts to your ads from their own demographic, ad-skepticism, and shopping-intent lens. With a free account you can build custom audiences from your actual buyer profile.

Most runs complete in 15 to 30 seconds. Two AI models generate persona reactions in parallel, then we embed and score against anchor reference texts to produce a 1–10 score with a conviction label (high / moderate / low).

JPG, PNG, and WebP images for Meta, TikTok, Google, LinkedIn, Amazon, Reddit, and Pinterest ad placements. Each platform unlocks objective-specific scoring — Sales, Engagement, Awareness, Traffic, Conversions, Shopping, and more.

One credit = one ranked simulation. With a free account you also unlock copy testing (score image + headline + CTA together as a full ad package), custom audience creation, saved runs, multi-persona ranking, and historical comparison. Your first 10 credits cover roughly two weeks of casual testing for most DTC operators.

When you submit your email after a run, we store the two images and the ranking results in our database so you can revisit them after signup. If you create an account with the same email, the run is automatically migrated to your account’s history. Images are stored in Google Cloud (Firebase Storage) with private access — only you and your account can view them.

A Meta A/B test requires you to launch the ad, burn $200–500 in spend, and wait roughly two weeks for statistical significance. Kettio gives you a calibrated audience-prediction in 30 seconds with no spend. We don’t replace post-launch A/B testing — we replace the wasted spend on creatives that never had a chance.

Start free

10 free credits. No credit card. No catch.

Sign up and run 10 ranked simulations on us. Test copy, build custom audiences, save every run. Cancel any time — you’ll never see a paywall.