Methodology

A directional shortlist, not a promise of revenue.

Kettio ranks a comparable creative batch for a specific buyer and conversion goal. The output helps decide what deserves a live test; Meta, Shopify, or another outcome system provides the final behavioral proof.

70.3%

Pairwise CTR agreement

The share of within-product creative pairs for which the benchmark ranking agreed with the observed CTR ordering.

Boundary: A historical benchmark result. It is not a conversion-rate, CPA, ROAS, or exact-winner guarantee.

ρ = 0.775

Survey-panel rank correlation

Spearman rank correlation with human ad-perception survey responses on a separate academic benchmark.

Boundary: Measures agreement with survey judgments, not purchases or media-platform outcomes.

84%

Historical shortlist containment

In a retrospective research cohort, the realized winner appeared inside Kettio’s two-ad shortlist at this rate.

Boundary: Research-only retrospective evidence. It is not exact-winner accuracy and is not yet a prospective production claim.

How to use a Kettio ranking

  1. Hold audience, offer, landing page, platform, and objective constant.
  2. Rank the creative as one matched batch.
  3. Use the shortlist to reduce the number of ads entering live spend.
  4. Reconcile the frozen ranking against real CPA, ROAS, purchases, or another predefined outcome.

Apply for a blind creative back-test →