Frame the client question
Lock the audience, offer, platform, and conversion goal before reviewing creative.
Creative testing for agencies
Turn a crowded client batch into a defensible shortlist.
Kettio gives strategists a buyer-specific ranking and rationale before the client’s media budget becomes the testing environment.
Decision layer
A client-ready decision trail.
Keep the creative set, buyer, and goal explicit. Export the shortlist and the reasons behind it, then compare that frozen call with the client’s real outcomes.
Read metric definitions and boundaries →One matched workflow
Hold the context steady. Rank the creative. Validate the shortlist.
Rank the whole batch
Compare the client’s candidate ads together rather than scoring them in isolation.
Explain the recommendation
Give the account team a clear shortlist, rationale, and confidence level.
Close the loop
Bring CPA, ROAS, or purchase data back into the next creative decision.
Kettio
Make client creative reviews less subjective.
Use a shared decision record before launch—and real media outcomes after it.
Apply for a blind back-test →