Lock product and offer
Keep the commercial context consistent so creative is the meaningful variable.
Creative testing for DTC brands
Choose what earns spend before launch day.
Kettio ranks comparable DTC creative for the buyer and purchase decision that matter, then leaves Meta and Shopify to provide the realized outcome.
Decision layer
Built around the commerce decision.
The useful question is not whether an ad looks good. It is which creative direction deserves scarce live traffic for this buyer, offer, and landing page.
Read metric definitions and boundaries →One matched workflow
Hold the context steady. Rank the creative. Validate the shortlist.
Define the buyer
Specify the audience and purchase barrier the campaign needs to overcome.
Choose the live-test set
Use the ranked shortlist to focus budget on the strongest directions.
Reconcile revenue
Compare the pre-spend call with realized CPA, ROAS, orders, and net revenue.
Kettio
Connect creative judgment to commerce outcomes.
Start with a narrower test. Learn from what customers actually do.
Rank creative free →