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How Kettio ranking works

Kettio is a pre-flight creative decision tool. The ranking is not a guaranteed CTR forecast; it is a structured read on which creative is most likely to fit the selected audience and objective before you spend media budget.

01

Upload assets

Add up to six creatives for the same audience and objective.

02

Score the set

Kettio ranks the assets directionally and compares the strongest alternatives.

03

Read drivers

Image, copy, and fit show which part of the creative is carrying the result.

04

Build the next variant

Borrow the strongest driver from lower-ranked assets before editing.

Image

Visual pull and scroll-stopping clarity.

Copy

Message strength, offer clarity, and persuasion.

Fit

Whether the image and copy reinforce the same promise.