Import the candidate set
Bring the creative and campaign context into one matched ranking batch.
Kettio + Meta
Prioritize before launch. Validate after delivery.
Use Kettio to rank the candidate batch before media spend, then let Meta’s realized delivery and conversion data close the loop.
Decision layer
Two systems with different jobs.
Kettio is the pre-launch prioritization layer. Meta is the live behavioral system. Keeping those roles separate makes the comparison more honest and useful.
Read metric definitions and boundaries →One matched workflow
Hold the context steady. Rank the creative. Validate the shortlist.
Freeze the pre-spend call
Record the shortlist before delivery data can influence the recommendation.
Launch the smaller set
Move the selected creative into Meta for real-world delivery and learning.
Reconcile the outcome
Compare the call with realized CTR, CPA, ROAS, or purchase results.
Kettio
Let pre-spend ranking and live delivery do separate jobs.
Use Kettio to choose what deserves the experiment. Use Meta to observe what people actually do.
Rank creative free →