Freeze the question
Choose the buyer, conversion goal, platform, and outcome you will later reconcile.
Pre-spend ad testing
Spend to validate—not to discover the obvious losers.
Pre-spend testing gives creative teams a structured first pass before Meta, TikTok, or another live platform supplies the final behavioral proof.
Decision layer
A prioritization layer before the live experiment.
Kettio does not replace an ad platform experiment. It reduces the batch entering that experiment and records the rationale behind the shortlist.
Read metric definitions and boundaries →One matched workflow
Hold the context steady. Rank the creative. Validate the shortlist.
Compare like with like
Keep product, offer, and landing-page context stable across the creative batch.
Select the shortlist
Use ranking and confidence signals to choose what moves forward.
Measure what happened
Compare the frozen shortlist with realized media and commerce outcomes.
Kettio
Pre-test the choice. Live-test the behavior.
The goal is not certainty without spend. It is a better, auditable decision about where spend begins.
Rank creative free →